Nonprofit Marketing and Website Development
Most copywriters develop their skills around commercial targets, using their marketing savvy to sell products and services.
However, nonprofits don’t really sell a product or service, right?
But (you saw where this was going) of course they do. For instance, your nonprofit website might “sell” the following:
- Your effectiveness to potential donors
- Tickets to a fund raising event
- The joys of volunteering with your organization
- Awareness of your vital service (such as a suicide prevention hotline)
- Your policy views on news in your niche
- Local activism
Your ROI will be different, of course; rather than seeing additional sales of a product or service, you stand to gain additional publicity, the ability to serve a wider population, more evidence of people benefiting from your work, and more donor dollars.
Nonprofit websites can benefit from targeted web writing as much as businesses do. Services I provide for nonprofit clients include:
- New ideas for content development and site publicity
- Thorough editing of existing content
- Expertise in search-engine friendly writing (keyword research, scannability, using page titles for maximum effect)
- A solid understanding of your readership; I have experience working with a wide array of nonprofit organizations and can tailor content for various stakeholders, including clients and potential donors
- A fresh perspective on your site and how potential visitors respond to it
Moreover, I love working with nonprofits–often at discounted rates. 🙂