Connected Copywriting

Why do I focus on working with smaller businesses? Working with larger companies is great (and I enjoy the work), but for a few reasons, I find small to midsize businesses, as well as nonprofit organizations, even more fun to work with when it comes to copywriting and web content development. Here’s why:

• Talking directly to the decision-maker means that projects get done faster and have a more immediate impact on the business. I find the collaboration exciting and it’s great to see positive results without waiting for the layers of bureaucracy to catch up.
• In my experience, small business websites often have lots of exciting potential that isn’t being tapped. I find this tremendously stimulating because I know my work can make a significant difference.
• The bottom line is even more critical to these organizations than it is to large corporations, and I feel like I bring good value to the table
• While it’s true that doing work for larger companies can offer more financial stability, smaller organizations offer a great deal of project diversity. I like working with a church one week and a whitewater rafting business the next week and a jewelry affiliate site the week after that. I get to learn about a lot of new industries, products, and services along the way.